Brand relaunch and branding for OMIND.

OMIND supports companies in transformation processes, opens employees’ mindsets to change, and makes this measurable – with scientifically sound software combined with interpersonal consulting.

Our task:
To create a new brand identity that makes change and OMIND’s unique concept tangible: from strategy to logo and design to digital implementation.

The idea: Transformation begins in the mind.
With this guiding principle in mind, the brand’s positioning was sharpened and translated into a clear, modern design language that conveys movement, openness, and continuous development.

The result: A platform for change.
A brand with substance. The core of the brand relaunch was the new website as the most important communication platform where everything converges. Service communication was rethought, content was clearly structured, and services were productized. This way, OMIND’s unique combination of software solutions and consulting can be grasped at a glance in the Academy, clearly distinguishing the brand from pure consulting and software companies in the field of transformation.