New digital brand presence for the Berlac Group.

The Swiss Berlac Group is a leading supplier of surface finishing, surface protection and plastic colouring. It unites seven highly specialised subsidiaries under one roof. In the spirit of Swiss perfection, these subsidiaries deliver specialities of the highest quality – not culinary specialities, however, but those that enhance the appearance and functionality of surfaces and make them more durable and resistant.

The idea: Value on top
The Berlac Group’s aspiration to further perfect outstanding products gave rise to the idea of ‘Value on top’ and the positioning ‘THE GROUP OF SPECIALISTS’.

Realisation: A modern, digital brand presence
The digital brand presence is characterised by clear lines, futuristic shapes and innovative animations that focus on the design and brilliance of the surfaces. Nature motifs emphasise sustainability, while close-ups highlight the individuality and quality of the solutions.

Standardised UX design for consistency and efficiency
A multi-page concept achieves a balance between uniformity and independence: central resources and a consistent UX design promote recognisability, while each company retains the flexibility for independent management.